History of Blair William And Co ownership of Southern Co (SO)

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Filed As-Of/On Form FullName
Symbol Country Industry Shares
Activity Shares Change Shares Change Pct. Hypothetical Old Value
Hypothetical New Value Hypothetical Value Change Hypothetical Return Hypothetical Results

Director Ten Pct Other Officer
Officer Title History

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Holdings/Transactions

Filed As-Of/On Form Fullname Symbol Country Industry Shares Activity Shares Change Shares Pct. Change Hypothetical Old Value Hypothetical New Value Hypothetical Value Chg. Hypothetical Return Hypothetical Results Director Other Ten Pct Officer Officer Title History
2009-11-06 2009-09-30 13F-HR Southern Co SO US Electric-Integrated 73,712 Added More 31,900 76.29 % $2,328,562 $2,314,557 $-14,005 -0.60 % $-6,061 History of Blair William And Co Ownership Of Southern Co

2009-08-12 2009-06-30 13F-HR/A Southern Co SO US Electric-Integrated 41,812 Sold Some -4,900 -10.48 % $1,313,315 $1,312,897 $-418 -0.03 % $49 History of Blair William And Co Ownership Of Southern Co

2009-05-15 2009-03-31 13F-HR Southern Co SO US Electric-Integrated 46,712 Sold Some -1,777 -3.66 % $1,313,541 $1,466,757 $153,215 11.66 % $-5,829 History of Blair William And Co Ownership Of Southern Co

2009-02-10 2008-12-31 13F-HR Southern Co SO US Electric-Integrated 48,489 Added More 1,573 3.35 % $1,557,467 $1,522,555 $-34,912 -2.24 % $-1,133 History of Blair William And Co Ownership Of Southern Co

2008-11-14 2008-09-30 13F-HR Southern Co SO US Electric-Integrated 46,916 Sold Some -1,275 -2.64 % $1,651,912 $1,473,162 $-178,750 -10.82 % $4,858 History of Blair William And Co Ownership Of Southern Co

2008-08-14 2008-06-30 13F-HR/A Southern Co SO US Electric-Integrated 48,191 Added More 100 0.20 % $1,783,067 $1,513,197 $-269,870 -15.13 % $-560 History of Blair William And Co Ownership Of Southern Co

2008-05-13 2008-03-31 13F-HR Southern Co SO US Electric-Integrated 48,091 Added More 2,350 5.13 % $1,764,940 $1,510,057 $-254,882 -14.44 % $-12,455 History of Blair William And Co Ownership Of Southern Co

2008-03-17 2007-12-31 13F-HR/A Southern Co SO US Electric-Integrated 45,741 Added More 43,980 2497.44 % $1,621,976 $1,436,267 $-185,708 -11.44 % $-178,559 History of Blair William And Co Ownership Of Southern Co

2007-11-20 2007-09-30 13F-HR Southern Co SO US Electric-Integrated 1,761 Added More 560 46.62 % $67,305 $55,295 $-12,010 -17.84 % $-3,819 History of Blair William And Co Ownership Of Southern Co

2007-08-14 2007-06-30 13F-HR Southern Co SO US Electric-Integrated 1,201 Sold Some -33,837 -96.57 % $42,095 $37,711 $-4,384 -10.41 % $123,505 History of Blair William And Co Ownership Of Southern Co

2007-05-15 2007-04-30 13F-HR Southern Co SO US Electric-Integrated 35,038 Added More 33,731 2580.79 % $1,299,209 $1,100,193 $-199,016 -15.31 % $-191,592 History of Blair William And Co Ownership Of Southern Co

2007-02-07 2006-12-31 13F-HR Southern Co SO US Electric-Integrated 1,307 Added More 227 21.01 % $47,706 $41,040 $-6,666 -13.97 % $-1,158 History of Blair William And Co Ownership Of Southern Co

2006-10-30 2006-09-30 13F-HR Southern Co SO US Electric-Integrated 1,080 Added More 180 20.00 % $39,118 $33,912 $-5,206 -13.30 % $-868 History of Blair William And Co Ownership Of Southern Co

2006-08-08 2006-06-30 13F-HR/A Southern Co SO US Electric-Integrated 900 Added More 137 17.95 % $30,123 $28,260 $-1,863 -6.18 % $-284 History of Blair William And Co Ownership Of Southern Co

2006-05-04 2006-03-31 13F-HR Southern Co SO US Electric-Integrated 763 Sold Some -159 -17.24 % $24,103 $23,958 $-145 -0.60 % $30 History of Blair William And Co Ownership Of Southern Co

2006-02-13 2005-12-31 13F-HR Southern Co SO US Electric-Integrated 922 New Holding 922 100 % $30,942 $28,951 $-1,992 -6.43 % $-1,992 History of Blair William And Co Ownership Of Southern Co

2005-11-14 2005-09-30 13F-HR Southern Co SO US Electric-Integrated 0 Sold All -959 -100 % - - - -7.67 % $2,503 History of Blair William And Co Ownership Of Southern Co

2005-08-08 2005-06-30 13F-HR Southern Co SO US Electric-Integrated 959 Sold Some -29,167 -96.81 % $32,443 $30,113 $-2,330 -7.18 % $70,876 History of Blair William And Co Ownership Of Southern Co

2005-05-13 2005-03-31 13F-HR Southern Co SO US Electric-Integrated 30,126 Added More 29,199 3149.83 % $1,014,644 $945,956 $-68,687 -6.76 % $-66,574 History of Blair William And Co Ownership Of Southern Co

2005-02-14 2004-12-31 13F-HR Southern Co SO US Electric-Integrated 927 Added More 88 10.48 % $30,953 $29,108 $-1,845 -5.95 % $-175 History of Blair William And Co Ownership Of Southern Co

2004-11-15 2004-09-30 13F-HR Southern Co SO US Electric-Integrated 839 Sold Some -45 -5.09 % $27,695 $26,345 $-1,351 -4.87 % $72 History of Blair William And Co Ownership Of Southern Co

2004-07-12 2004-06-30 13F-HR Southern Co SO US Electric-Integrated 884 Sold Some -21,486 -96.04 % $25,609 $27,758 $2,148 8.38 % $-52,211 History of Blair William And Co Ownership Of Southern Co

2004-04-20 2004-03-31 13F-HR Southern Co SO US Electric-Integrated 22,370 Added More 11,819 112.01 % $648,730 $702,418 $53,688 8.27 % $28,366 History of Blair William And Co Ownership Of Southern Co

2004-01-23 2003-12-31 13F-HR Southern Co SO US Electric-Integrated 10,551 Added More 10,186 2790.68 % $319,062 $331,301 $12,239 3.83 % $11,816 History of Blair William And Co Ownership Of Southern Co

2003-10-21 2003-09-30 13F-HR Southern Co SO US Electric-Integrated 365 Sold Some -82 -18.34 % $11,008 $11,461 $453 4.11 % $-102 History of Blair William And Co Ownership Of Southern Co

2003-07-10 2003-06-30 13F-HR Southern Co SO US Electric-Integrated 447 Sold Some -607 -57.59 % $12,874 $14,036 $1,162 9.02 % $-1,578 History of Blair William And Co Ownership Of Southern Co

2003-04-23 2003-03-31 13F-HR Southern Co SO US Electric-Integrated 1,054 Added More 15 1.44 % $30,187 $33,096 $2,909 9.63 % $41 History of Blair William And Co Ownership Of Southern Co

2003-01-13 2002-12-31 13F-HR Southern Co SO US Electric-Integrated 1,039 Sold Some -30,000 -96.65 % $30,287 $32,625 $2,338 7.71 % $-67,500 History of Blair William And Co Ownership Of Southern Co

2001-05-04 2001-03-31 13F-HR Southern Co SO US Electric-Integrated 31,039 Added More 85 0.27 % $697,136 $974,625 $277,489 39.80 % $760 History of Blair William And Co Ownership Of Southern Co

2001-01-19 2000-12-31 13F-HR Southern Co SO US Electric-Integrated 30,954 Added More 30,292 4575.83 % $872,593 $971,956 $99,362 11.38 % $97,237 History of Blair William And Co Ownership Of Southern Co

2000-06-26 2000-03-31 13F-HR Southern Co SO US Electric-Integrated 662 Sold Some -29,598 -97.81 % $16,550 $20,787 $4,237 25.60 % $-189,427 History of Blair William And Co Ownership Of Southern Co

2000-02-28 1999-12-31 13F-HR Southern Co SO US Electric-Integrated 30,260 Sold Some -4,100 -11.93 % $686,599 $950,164 $263,565 38.38 % $-35,711 History of Blair William And Co Ownership Of Southern Co

1999-11-12 1999-09-30 13F-HR Southern Co SO US Electric-Integrated 34,360 Added More 950 2.84 % $853,846 $1,078,904 $225,058 26.35 % $6,223 History of Blair William And Co Ownership Of Southern Co

1999-07-20 1999-07-19 13F-HR Southern Co SO US Electric-Integrated 33,410 Added More 1,200 3.72 % $863,649 $1,049,074 $185,426 21.47 % $6,660 History of Blair William And Co Ownership Of Southern Co

1999-08-16 1999-06-30 13F-HR Southern Co SO US Electric-Integrated 32,210 No Compare - - % $829,408 $1,011,394 $181,987 21.94 % History of Blair William And Co Ownership Of Southern Co

Returned 35 Transactions!

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Filed	As-Of/On	Form	Fullname	Symbol	Country	Industry	Shares	Activity	Shares Change	Shares Pct. Change	Hypothetical Old Value	Hypothetical New Value	Hypothetical Value Chg.	Hypothetical Return	Hypothetical Results	History
2009-11-06	2009-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	73,712	Added More	31,900	76.29 %	$2,328,562	$2,314,557	$-14,005	-0.60 %	$-6,061	History of Blair William And Co Ownership Of Southern Co
2009-08-12	2009-06-30	13F-HR/A	Southern Co	SO	US	Electric-Integrated	41,812	Sold Some	-4,900	-10.48 %	$1,313,315	$1,312,897	$-418	-0.03 %	$49	History of Blair William And Co Ownership Of Southern Co
2009-05-15	2009-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	46,712	Sold Some	-1,777	-3.66 %	$1,313,541	$1,466,757	$153,215	11.66 %	$-5,829	History of Blair William And Co Ownership Of Southern Co
2009-02-10	2008-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	48,489	Added More	1,573	3.35 %	$1,557,467	$1,522,555	$-34,912	-2.24 %	$-1,133	History of Blair William And Co Ownership Of Southern Co
2008-11-14	2008-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	46,916	Sold Some	-1,275	-2.64 %	$1,651,912	$1,473,162	$-178,750	-10.82 %	$4,858	History of Blair William And Co Ownership Of Southern Co
2008-08-14	2008-06-30	13F-HR/A	Southern Co	SO	US	Electric-Integrated	48,191	Added More	100	0.20 %	$1,783,067	$1,513,197	$-269,870	-15.13 %	$-560	History of Blair William And Co Ownership Of Southern Co
2008-05-13	2008-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	48,091	Added More	2,350	5.13 %	$1,764,940	$1,510,057	$-254,882	-14.44 %	$-12,455	History of Blair William And Co Ownership Of Southern Co
2008-03-17	2007-12-31	13F-HR/A	Southern Co	SO	US	Electric-Integrated	45,741	Added More	43,980	2497.44 %	$1,621,976	$1,436,267	$-185,708	-11.44 %	$-178,559	History of Blair William And Co Ownership Of Southern Co
2007-11-20	2007-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	1,761	Added More	560	46.62 %	$67,305	$55,295	$-12,010	-17.84 %	$-3,819	History of Blair William And Co Ownership Of Southern Co
2007-08-14	2007-06-30	13F-HR	Southern Co	SO	US	Electric-Integrated	1,201	Sold Some	-33,837	-96.57 %	$42,095	$37,711	$-4,384	-10.41 %	$123,505	History of Blair William And Co Ownership Of Southern Co
2007-05-15	2007-04-30	13F-HR	Southern Co	SO	US	Electric-Integrated	35,038	Added More	33,731	2580.79 %	$1,299,209	$1,100,193	$-199,016	-15.31 %	$-191,592	History of Blair William And Co Ownership Of Southern Co
2007-02-07	2006-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	1,307	Added More	227	21.01 %	$47,706	$41,040	$-6,666	-13.97 %	$-1,158	History of Blair William And Co Ownership Of Southern Co
2006-10-30	2006-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	1,080	Added More	180	20.00 %	$39,118	$33,912	$-5,206	-13.30 %	$-868	History of Blair William And Co Ownership Of Southern Co
2006-08-08	2006-06-30	13F-HR/A	Southern Co	SO	US	Electric-Integrated	900	Added More	137	17.95 %	$30,123	$28,260	$-1,863	-6.18 %	$-284	History of Blair William And Co Ownership Of Southern Co
2006-05-04	2006-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	763	Sold Some	-159	-17.24 %	$24,103	$23,958	$-145	-0.60 %	$30	History of Blair William And Co Ownership Of Southern Co
2006-02-13	2005-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	922	New Holding	922	100 %	$30,942	$28,951	$-1,992	-6.43 %	$-1,992	History of Blair William And Co Ownership Of Southern Co
2005-11-14	2005-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	0	Sold All	-959	-100 %	-	-	-	-7.67 %	$2,503	History of Blair William And Co Ownership Of Southern Co
2005-08-08	2005-06-30	13F-HR	Southern Co	SO	US	Electric-Integrated	959	Sold Some	-29,167	-96.81 %	$32,443	$30,113	$-2,330	-7.18 %	$70,876	History of Blair William And Co Ownership Of Southern Co
2005-05-13	2005-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	30,126	Added More	29,199	3149.83 %	$1,014,644	$945,956	$-68,687	-6.76 %	$-66,574	History of Blair William And Co Ownership Of Southern Co
2005-02-14	2004-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	927	Added More	88	10.48 %	$30,953	$29,108	$-1,845	-5.95 %	$-175	History of Blair William And Co Ownership Of Southern Co
2004-11-15	2004-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	839	Sold Some	-45	-5.09 %	$27,695	$26,345	$-1,351	-4.87 %	$72	History of Blair William And Co Ownership Of Southern Co
2004-07-12	2004-06-30	13F-HR	Southern Co	SO	US	Electric-Integrated	884	Sold Some	-21,486	-96.04 %	$25,609	$27,758	$2,148	8.38 %	$-52,211	History of Blair William And Co Ownership Of Southern Co
2004-04-20	2004-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	22,370	Added More	11,819	112.01 %	$648,730	$702,418	$53,688	8.27 %	$28,366	History of Blair William And Co Ownership Of Southern Co
2004-01-23	2003-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	10,551	Added More	10,186	2790.68 %	$319,062	$331,301	$12,239	3.83 %	$11,816	History of Blair William And Co Ownership Of Southern Co
2003-10-21	2003-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	365	Sold Some	-82	-18.34 %	$11,008	$11,461	$453	4.11 %	$-102	History of Blair William And Co Ownership Of Southern Co
2003-07-10	2003-06-30	13F-HR	Southern Co	SO	US	Electric-Integrated	447	Sold Some	-607	-57.59 %	$12,874	$14,036	$1,162	9.02 %	$-1,578	History of Blair William And Co Ownership Of Southern Co
2003-04-23	2003-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	1,054	Added More	15	1.44 %	$30,187	$33,096	$2,909	9.63 %	$41	History of Blair William And Co Ownership Of Southern Co
2003-01-13	2002-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	1,039	Sold Some	-30,000	-96.65 %	$30,287	$32,625	$2,338	7.71 %	$-67,500	History of Blair William And Co Ownership Of Southern Co
2001-05-04	2001-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	31,039	Added More	85	0.27 %	$697,136	$974,625	$277,489	39.80 %	$760	History of Blair William And Co Ownership Of Southern Co
2001-01-19	2000-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	30,954	Added More	30,292	4575.83 %	$872,593	$971,956	$99,362	11.38 %	$97,237	History of Blair William And Co Ownership Of Southern Co
2000-06-26	2000-03-31	13F-HR	Southern Co	SO	US	Electric-Integrated	662	Sold Some	-29,598	-97.81 %	$16,550	$20,787	$4,237	25.60 %	$-189,427	History of Blair William And Co Ownership Of Southern Co
2000-02-28	1999-12-31	13F-HR	Southern Co	SO	US	Electric-Integrated	30,260	Sold Some	-4,100	-11.93 %	$686,599	$950,164	$263,565	38.38 %	$-35,711	History of Blair William And Co Ownership Of Southern Co
1999-11-12	1999-09-30	13F-HR	Southern Co	SO	US	Electric-Integrated	34,360	Added More	950	2.84 %	$853,846	$1,078,904	$225,058	26.35 %	$6,223	History of Blair William And Co Ownership Of Southern Co
1999-07-20	1999-07-19	13F-HR	Southern Co	SO	US	Electric-Integrated	33,410	Added More	1,200	3.72 %	$863,649	$1,049,074	$185,426	21.47 %	$6,660	History of Blair William And Co Ownership Of Southern Co
1999-08-16	1999-06-30	13F-HR	Southern Co	SO	US	Electric-Integrated	32,210	No Compare	-	- %	$829,408	$1,011,394	$181,987	21.94 %		History of Blair William And Co Ownership Of Southern Co